Thursday, January 30, 2020

Ethics Games Dilemmas Essay Example for Free

Ethics Games Dilemmas Essay The Baird Method based on the four ethical lenses and the four plus one decision-making method. In taking previous classes it was determine that no one lens fits the values of student Nayeli Trejos. The professor shocked with the results, and no student prior to Nayeli received that score in the lens test. This has to do with the fact that a person is not a particular lens all the time but shifts into a lens, depending on the situation. Two dilemmas were presented to the student after coaching in each lens the best decision based on the lens was chosen. The student had the opportunity to make the decision based on core values of the individual. Ethical Issues of Simulation and Decision making steps The first ethical issue presented in the simulation was a concern of an employee with a possible sexual harassment case. This employee had voiced concern about feeling uncomfortable in certain situations. The director of sales made aware by a third party regarding the situation of the employee receiving extra attention. The director received an e-mail from the employee stating the employee wanted to meet but for the director to keep everything confidential. The director of sales used the four plus one step decision-making plan known as the Baird method. The steps are be attentive, be intelligent, be reasonable, be responsible and be reflective (Ethicsgame, 2012). The best decision was based on the rights/responsibility lens and the results lens. The ethical issue presented in the second situation discusses tampering with research data results. The marketing director received a request to review the data to be submitted by the division medical director for publication. After reviewing the report the marketing director noticed inconsistencies form the first report drafted. The medical director removed data that was not favorable for the research and replaced with favorable data. The four plus one decision method was to address ethical issues. The marketing director chose the best option based on the results and reputation lens. Ethical Lenses used and  Lens Influence on Decision There are four ethical lenses that influenced the decision of the simulated ethical issues. The simulation offered the perspectives of the lenses to make the best decision based on the lens tools. The lenses are rights/responsibility lens, results lens, relationship lens, and reputation lens (Ethicsgame, 2012). Each dilemma presented offered two lenses to make a decision based on the tools of each lens. The simulation gave the best answer based on the lens and after the reader had the choice based on the individuals core values. After identifying the best choice for all lenses the students choice was rated for risk. Concepts Relating to the Workplace A lifeguard on duty needs to be easily identifiable for that reason employers require uniforms. Lifeguards uniform includes a bathing suit or trunk at all times while on duty. Females have an option of wearing trunks and a shirt over the bathing suit. Males have the option of wearing a shirt. The facility sees approximately 1,200 patrons a day. The probability of sexual harassment in this environment is higher. There are employees under age working alongside employees who are much older. Some females expressed feeling uncomfortable in certain situations. These concerns were addressed immediately to protect the employee as well as the organization. It is a requirement for employees to attend regular training and meeting to discuss policies and procedures. In these meetings a manual is issued to employees stating policies, procedure, and legal rights. The protocols were outline for the individuals in case of any situation. In addition to employee trainings supervisors are sent to an additional management meeting. This meeting addressed how to follow proper protocol to protect the individual filling the report as well as the organization. Conclusion Knowledge is power and educating employees will reduce risk of ethical issues. In these simulations different ethical issues were addressed. The opportunity to view two different perspectives before making a decision is beneficial. This allows the decision maker to reduce risk and keep the best interest of all parties involved. Know that the decision maker will not only stay in one lens but also will mold, depending on the situation at hand. References EthicsGame (2012). Retrieved from http://ethicsgame.com/Exec/CorpGame/BairdDecisionModel.aspx

Wednesday, January 22, 2020

Ethics and Law in the Field of Counseling Essay -- Ethical, Profession

Ethics is the judgement and the moral actions used in interactions with cultures and society and its focus is on the client well-being. Ethics is defined by Remley and Herlihy (2010) in the counseling field as â€Å"professional behavioral and interactions† (p.4). Counselors do rely and are guide by Codes of Ethics. The role and relevance of the ethical principals, the ACA and AMHCA Code of Ethics are the base of the counseling profession. Without them this career would not have a guide on how the professionals should act and react professionally in all the different situations that are faced in this field. However, there are some cases that professionals have to rely on the Law. The Law is different from moral principles and Code of Ethics and its focus is on the legal perspective to protect the professional. The Law is defined by Remley and Herlihy (2010) as â€Å"general or specific regarding both what is required and what is allowed of individuals who from a governmental entity† (p.4). One major example is the Tarasoff and the Duty to Protect which is a law that was created after the case that happened with a university student, Tatiana Tarasoff and her boyfriend. Tarasoff’s parents sue the psychotherapists alleging that the professionals should have warned the student. Because of this case, the law raised a major concern that the confidentiality that professionals should follow according to the ACA and AMHCA Code of Ethics has to be broken when there is an issue that can affect a third party in the situation. Like the AMHCA refers to confidentiality as â€Å"a rig ht granted to all clients of mental health counseling services. From the onset of the counseling relationship, mental health counselors inform clients of these rights inclu... .... Also following a guideline pointed by Saddler (1986 -retrive from Forester-Miller, H., & Davis, T., 1996) counselors should apply the three test in their practice. The test of justice which determines if you would treat others the same in this situation, the publicity test, if you would want your behavior to be known and reported to the public, and the test of universality to ask yourself if you would administer the same action to another counselor in the same situation. With that in mind the professional has to believe that after all of this is achieved the professional is capable to perform the career with an outstanding background and knowledge on how and when to act and perform the social and personal changes that relies on the profession and always having in mind what is more beneficial to the patient in resolving and responding to their ethical conflicts.

Tuesday, January 14, 2020

American Dream Essay Essay

Does American still provide access to the American Dream? Yes, America still provides access to the American Dream because it is â€Å"the ideals of freedom, equality, and opportunity traditionally held to be available to every American.† It provides America access because it doesn’t matter what goes on or what happens in your life. It doesn’t matter your cultural background, life experiences, or the language you speak. All people are given the equal right and opportunities to become self-sufficient, independent, successful and prosperous. Education plays a great part in one achieving his/her goals with adequate preparation and application of knowledge. America still provides access because it gives you the opportunity to vote, speak, and have freedom. For example, to vote means that you can go and vote as you please, to speak means to say what you want to say when you want to say it, and freedom means you have the opportunity to go to school, graduate, get a college degree, and land a job in your career. I feel that America still provides access because you have the right to vote. However, you can determine which candidate campaigning for office you want to vote for. When choosing the person you think is best for the office it’s a hard choice because one person will have different views from the other. When it comes down to choosing you have to weigh your pros and cons. Voting is only a right and you should exercise the right to go and vote in order to have a voice or opinion about candidates. Although not everyone votes, every vote counts. Your verbal vote is not what counts. The American Dream does give you the opportunity to speak because you have the right to say what you want to say if you see something that you disagree with. When disagreeing with something that someone is doing, it has to be something that you don’t like or something that isn’t going the way you think it should be going. The pros and cons of speaking are saying the wrong thing at the wrong time or place and saying the right thing at the appropriate time. For example, when having a discussion about the American Dream and you have a negative statement about it keep it to yourself because you may offend someone just by what you stated. When discussing cigarettes or drugs, and you have a positive statement about it let it be heard because  you may change someone’s life about smoking again. America gives you the freedom to get an education. By getting an education it means you have the opportunity to become a successful and productive citizen as well as becoming a positive asset to society. It takes dedication, perseverance, and determination to be what you want to be in life. You must be honest, beginning with self and then with others. You must also be respectful to oneself and others. By the same token you must demand respect from others. The American Dream is bringing to reality the ideals of ambitious individuals who respect and expect to be respected while in pursuit of life, liberty, and happiness.

Monday, January 6, 2020

American Civil Liberties Essay - 2212 Words

Terrorists attacks in America should not reduce or take away civil liberties because it unnecessarily increases government power, gives a false state of security, and goes against the concepts of liberty on which the United States was founded. In order to understand why these three things are important we must determine what are civil liberties. According to Wikipedia, â€Å"Civil liberties are rights and freedoms that protect an individual from the state† (Wikipedia, 2010). Why would we need protection from the state? The intent of civil liberties is to â€Å"set limits on the government so that its agents cannot abuse their power and interfere unduly with the lives of private citizens† (Wikipedia, 2010). Civil liberties are protected through†¦show more content†¦Some citizens, including the late Senator Ted Kennedy as well as some children, have been placed on the no fly list and it’s almost impossible to be removed from this list. Spying on other co untries is something that most, if not all countries do. But spying on U.S citizens in another matter and is considered unconstitutional. Glen Greenwald states in his online article, New Target of Rights Erosion, basically the people or citizens provide the check on government and â€Å"Vesting political leaders with oppressive domestic authority uniquely empowers them to avoid accountability and deter dissent† (Greenwald). Abuse of power is nothing new in any country. Since its formative years, the United States has seen even the greatest of men seemingly abuse power. Even Abraham Lincoln, who stated in his Gettysburg Address â€Å"of the people, for the people, by the people† in reference to the government, removed the right of habeas corpus during the civil war. Habeas corpus is legal action that demands a prisoner be released from unlawful detention but does not necessarily protect other rights such as the right to a fair trial. In World War II Japanese America ns were put in internment camps because it was believed that some were spies. Some believe that, in time of war or even terrorist attacks, that suspension of rights is necessary to promote theShow MoreRelatedThe American Civil Liberties Union1714 Words   |  7 PagesThe American Civil Liberties Union is a large and influential non-profit organization that was founded in 1920. The American Civil Liberties Union is a nonpartisan group that serves to protect the individual rights and liberties of American citizens and is considered a powerful interest group, especially within movements that advocate civil rights and civil liberty. Ginsberg, Lowi, Weir, and Tolbert define interests group as â€Å"individuals who organize to influence the government’s program and policies†Read MoreThe American Civil Liberties Union1418 Words   |  6 Pages When Americans first set their eyes on the 20th century, they hoped for a better life without war and a prospering economy. This vi sion of freedom and liberty in America was quite bold, knowing there were challenges ahead. There’s always a price to pay and obstacles to go through when the circumstances are not ideal. During the early 1900s, our country was evolving and starting a new era. An era where blacks were no longer slaves, civil rights movements were occurring, and citizens were having issuesRead More The War on Terrorism is an Attack on American Civil Liberties835 Words   |  4 PagesThe War on Terrorism is an Attack on American Civil Liberties After the attacks on 9/11 our country has been forced to confront the issue of terrorism.   The war on terrorism has ignited a war on our civil liberties.   Our civil liberties have been affected by the passing of the Patriot Act, the violation of privacy, and an increase in racial profiling. Civil liberties have been affected immensely by the Patriot Act.   A brief definition of the Patriot Act is; uniting and strengthening AmericaRead MoreThe Patriot Act : American Citizens Favor Their Civil Liberties1351 Words   |  6 PagesThe Patriot Act American citizens favor their civil liberties granted by the law and the Constitution. Civil liberties are freedoms of a citizen granted by the U.S. Constitution without arbitrary government abridgement. They are important because those freedoms protect the people from an oppressive government and other oppressive citizens. These rights include the freedom of assembly, petition, press, religion, speech and civil rights. The rights separate the United States from a tyrannical governmentRead MoreCivil Liberties And The American Dream1739 Words   |  7 Pagesalways been â€Å"The American Dream† due to many controversies among its citizens. The government of the United States of America handles conflicts between different parties that often oppose others beliefs, the citizens will always be protected by certain rights and liberties that construct a feeling of safety and support one’s life. In the United States of America, civil liberties are focused on putting barriers on the government’s actions towards United States citizens. Civil liberties are deeply protectedRead MoreThe American Civil Liberties Union1639 Words   |  7 Pagesgoverned on what white men could do. It had no rights for men of different races. This went on to show that we needed a section that could relate to the people of the states, so that their freedom was protected in this new Constitution. (American Civil Liberties Union) This debate of do we need to include a Bill of Rights for the everyday citizens of the states went on for four years. The Federalists did not think we needed a Bill of Rights because they did not believe in giving the people of theRead MoreThe American Civil Liberties Union1155 Words   |  5 Pages According to Carl Takei, a staff attorney with the American Civil Liberties Union, ICE has somewhat complied with President Obama’s mandates. They have released documents on cases of medical negligence leading to deaths but only to people who ask under the Freedom of Information Act. The purpose of President Obama’s mandated reviews was to improve the medical care of the next person. Through investigation by the American Civil Liberties Union, ICE was found to not use these reviews for betteringRead MoreThe American Civil Liberties Union1233 Words   |  5 Pagesthe judicial system is the obvious bias in criminal sentencing in the court. Many studies support the conclusion that people of color are sentenced longer in prison for the same crime as a white person (McElrath, Tran, and Taylor 2). The American Civil Liberties Union released data and specific cases that contribute to this topic. Kenneth Rouse, a Black man, was tried by an all-white jury after the prosecutor eliminated every eligible Black juror from the panel. This is a common discrepancy in theRead MoreThe American Civil Liberties Union1630 Words   |  7 Pagesin incarnations by placing many people in jail more than the last four decades. Mostly because of the war on drugs. So far whites and blacks have been involved in many drug offenses, possession and sales, at a very comparable rate. â€Å"While African Americans comprise 13% of the US population and 14% of monthly drug users they are 37% of the people arrested for drug offenses† (Marc Mauer). The police usually stop blacks and Latinos at rates higher than whites. Within New York City, the people of colorRead MoreAmerican Civil Liberties Union: Study Notes1252 Words   |  5 Pagesin American history. The African American community in particular has worked very diligently over the years to end segregation as a means to achieve equal rights for its entire constituent base. Body paragraph #1 - Topic Sentence #1- To begin, the African American community has obtained equal rights through collectivism. The African American community has always been close knit in response to oppression. Instead of disbanded as a result of turmoil and mass confusion, the African American community

Sunday, December 29, 2019

Cocoa Production in Ghana A Mechanism for Biodiversity...

Introduction When it comes to intensive farming systems, many rural farmers face a trade-off between agricultural production and biodiversity . In order to protect the biodiversity, farmers must sacrifice agricultural production. Hence, the challenge is to continuously expand food production while bearing no negative effects on biodiversity. These negative effects widely include deforestation, disrupting ecosystem integrity and species viability. In light of these issues, better farming technologies and natural resource management practices along with improved agricultural policies are required. This brings up the question of how to protect wild species and conserve habitat while increasing agricultural production and farmer’s incomes?†¦show more content†¦Cocoa agroforests in particular, can create forest-like habitats, harboring tropical biodiversity in degrading lands . It is claimed that to date, biological diversity in cocoa production has been poorly studied, especially in t he context of ecoagriculture, which is referred to as â€Å"land-use systems managed for both agricultural production and wild biodiversity conservation† . Ecoagriculture can be considered the future of landscape management as it helps to preserve species and increase the productivity of the land while enabling the rural poor. The cocoa sector in Ghana provides livelihoods for over 700,000 farmers in the country . Since 1990s, world cocoa prices have steadily increased (with the exception of 1998 – 2000 and 2003 – 2006) . Hence, the steady increase in prices combined with farmers being paid a higher share of the price, has offered farmers increasing real producer prices. Even so, the ongoing environmental impact of existing farming practices may affect rural livelihoods. Trees have been cut down in large numbers to accommodate the open-field hybrid variety of coca, which grows in full sun conditions . According to Kolavalli and Vigneri (2010), â€Å"the damage to cocoa trees from capsid attacks tends to be higher for cocoa trees growing in full sun than for those in shaded systems† . Hence, the best possible environmental alternative to the

Friday, December 20, 2019

Population, Industry, and Generals †How the Confederacy...

The Civil War was an unusual war- and the odds were very bleak for the Confederacy at the start, yet they won most of the conflicts early on. The reason the confederates were not immediately beaten is largely due to the impressive tactical genius that they brought to the battlefield which allowed them to outmaneuver and slow Union forces until they finally ran out of money, soldiers, and supplies. The Civil War had almost the same number of casualties as all other wars in US history combined (McPherson and Bruce vi-vii). The Confederacy faced impossible odds, with almost all of the Union’s industry having been in the North even prior to the secession. The Confederate forces were about equal in size to those of the Union at the start,†¦show more content†¦The Confederacy had hardly any naval strength, which was critical. If the Confederates had had a large navy, they might have been able to break the Union blockade. Their clients for cotton did not come to their aid either; despite some talk of intervention in the war, no action was taken by Britain or France (McPherson 384). The â€Å"allies† of the Confederacy simply did not want the trials, costs, and casualties of a war on their hands because of another country’s civil war. Such an action could potentially spark another war, something that Britain and France simply figured that the Confederacy was not worth. At the time, medicine in both countries (truthfully worldwide) was still very primitive. There were surgeons who were part of the military, and medics were very sought after. There was little they could do to help, however. According to the Memoirs of General William T. Sherman, â€Å"the great majority of wounds and of sickness should be treated by the regimental surgeon,† (Sherman 393). The treatment given back then to a wound from a gunshot wound was amputation without anesthesia- as it would not be invented yet for about a century- and after surgery, doctors did not wash their hands or instruments, exponentially increasing the likelihood of infection of a wound and lowering the likelihood of survival. The Union had an advantage in this, though not due to superior doctors or medicine. The Union had roughly four and a half times as many citizens as theShow MoreRelatedImpact of Science on Society38421 Words   |  154 Pagesour housing, clothes, and food, our methods o f transportation, and, indeed, even the length and quality of life itself, science has generated changes in the moral values and basic philosophies of mankind. Beginning with the plow, science has changed how we live and what we believe. By making life easier, science has given man the chance to pursue societal concerns such as ethics, aesthetics, education, and justice; to create cultures; and to improve human conditions. But it has also placed us in theRead MoreImpact of Science on Society38427 Words   |  154 Pagesour housing, clothes, and food, our methods of transportation, and, indeed, even the length and quality of life itself, science has generated changes in the moral values and basic philosophies of mankind. Beginning with the plow, science has changed how we live and what we believe. By making life easier, science has given man the chance to pursue societal concerns such as ethics, aesthetics, education, and justice; to create cultures; and to improve human conditions. But it has also placed us in theRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesauthority to the office of President of the Chartered Institute of Management Accountants. One senses, however, that the British academic accounting community may be less able to fulfil these roles in the coming years. In part this reflects a more general decline in the academic world as falling relative salaries and status have reduced the intake of talented academic entrepreneurs. But I also think it reflects the cumulative impact of regulatory and careerist pressures in the academic world itself

Thursday, December 12, 2019

Marketing Strategy and Plan The Bonfire Cafe

Question: Discuss about theMarketing Strategy and Planfor the Bonfire Cafe. Answer: Identification of the problems The Bonfire caf in Australia is responsible for serving Indian and Pakistani food to its customers. The restaurant serves variety of food that is good in taste. The service of the restaurant is also good as the staff is very polite. The location is also good and is a major attraction to the customers specially the ones that lover Indian food. However, few problems have been identified that the restaurant faces. The problems faced by Bonfire caf in Australia are as follows: The caf only focuses on expansion of the restaurant and does not pay attention in improving the quality of the food that it serves to its customers. The second problem identified is that the restaurant has limited menu and only concentrates on serving Indian and Pakistani food. The restaurant should concentrate on expanding the menu and the variety of food that it serves. The restaurant has very little knowledge of their customers due t which they are unable to target the right customers. This makes them loose their valuable customers, which is an important part of the organization. The fourth problem identified is that there are many restaurants like the Bonfire caf due to which the competition increases. The customers are divided and the profit of the firm falls. It is easy to enter the market and easy to copy (Beijbom et al. 2015). The restaurant only focuses on the affordable meals and lacks in all types of meals. The customer satisfaction is falling due to the quality of the food that it serves to its customers. With the new restaurants coming up the competition is rising that is raising the problems for the organization. It is making difficult for the organization to grow and expand. People now days are becoming more health conscious due to which they avoid consuming junk foods, as it is bad for health. This is a major problem faced by the restaurant (Kotler et al. 2015). Solution to the Problems The problems identified above have solutions as well. The solutions are: The restaurant should not just concentrate on expansion but also quality of food. Improving quality of food will automatically attract customers and increase the profit the level. The restaurant should also expand the variety of food that it serves. Instead of just serving Indian and Pakistani food, it should introduce other foods like Italian or American food. This will help the restaurant increase its customer base. To fight over its competitors analyzing the competitors strategies is essential. An innovation should be introduced in order to achieve competitive advantage. It can be in form of discounts or a change in the ambience. The restaurant can keep theme parties that will be a major attraction for the customers. It is also essential for the restaurant to identify its customers and stay in constant touch with them. This can be done through social media and internet.Since people are becoming health conscious, the restaurant should be involved in delivering organic food to its customers. Healthy food made with healthy herbs and spices should be served to health conscious people (Jobber and Ellis-Chadwick 2012). Hence, the senior executives of the organization can solve the problems through proper planning and strategies. Formulation of strategies depends in proper market survey and analysis. Target Market and Market Segmentation Target market is a group of consumers whom the organization targets to sell its products and services. Forming target market is the first step towards the successful marketing strategy. A target market is formed on various factors and characteristics that they share and is similar. This includes age, sex, gender, demography, social status, culture, class, belief, attitude and lifestyle. Segmentation of the customers based on these given factors is known as market segmentation (Aghdaie and Alimardani 2015). Market segmentation includes: Geographical segmentation: the customers segmented based on location, region, climate and address. In this case, the Bonfire caf targets customers of Australia that is Sydney and Melbourne and nearby areas. Demographic segmentation: the customers are segmented based on gender, age, demography, wage and career. In this case, the Bonfire caf targets customers of all demography and age. The restaurant concentrates on Indian and Pakistani consumers who love the Indian food. It also focuses on tourists of India and other countries who search for Indian food (Wedel and Kamakura 2012). Psychographic segmentation: the customers are segmented based on attitudes, values and lifestyles. The restaurant concentrates on customers that are loyal and have good attitude. It concentrates on customers that have high social status and income. Hence, the major concentration of the Bonfire caf is Pakistani and Indian consumers that have craving for Indian food. The customers are not segmented based on age as it includes children, young men, women, and adults as well. The customers of Bonfire caf are mainly from Australia and mainly Indians that reside in Australia. It also includes the Indian tourists that come to visit Australia (Mobin and Dehghanimohammadabadi 2014). Marketing Objectives Marketing objectives are the goals and aims that the caf wants to achieve. The objective of the restaurant is to expand its business to other countries as well. It also aims at increasing the customer base and attracts major tourists. The organization aims at reducing the delivery time and improving its services. The restaurant is only involved in serving the food on the table to the customers and now it aims at introducing take away delivery. It also aims at serving customers by home delivery of food within five kilometer of radius that too free delivery on order bill of above Australian Dollar fifty. This is done to expand the business and achieve competitive advantage over its competitors. The caf aims at serving the food within the given deadline. The marketing objectives can be measured using SMART framework. The marketing objectives of the Bonfire caf is to increase the number of customers visiting the restaurant by twenty five percent and opening two new stores in Melbourne an d Sydney. It also aims at expanding its stores in India as well (Brown 2012). SMART Objective: It is one of the frameworks that are used to measure the marketing objectives of the organization. The marketing objectives so formed should be: Specific: the organization should target in a specific area. In this case Bonfire caf targets at expanding the business to other places and expanding the customer base and hence is specific in its objectives. Measurable: the marketing objectives so formed should be measurable. In this case the Bonfire caf has set marketing objectives in numbers that is it wants to expand its customer base by twenty five percent. Assignable: the objectives formed should be assigned to respective heads. Here in this case the marketing objectives are assigned to the employees and the supervisors of the restaurant. It is also assigned to the marketers (Lee et al. 2015). Realistic: the marketing objectives formed should be attainable and realistic so that the organization is able to achieve them given the amount of resources. Time related: a specific time should be set to achieve the objectives and should not be too long. In this case, the cafe plans to achieve its target within two years of span. References Aghdaie, M.H. and Alimardani, M., 2015. Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), pp.262-278. Beijbom, O., Joshi, N., Morris, D., Saponas, S. and Khullar, S., 2015, January. Menu-match: restaurant-specific food logging from images. In2015 IEEE Winter Conference on Applications of Computer Vision(pp. 844-851). IEEE. Brown, D., 2012. Personal Objective for 2013? Not to Have SMART Objectives.Compensation Benefits Review,44(6), pp.305-307. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), pp.73-99. Mobin, M. and Dehghanimohammadabadi, M., 2014. Food product target market prioritization using MCDM approaches. InProceedings of the 2014 Industrial and Systems Engineering Research Conference. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media